Restaurant qualities & characteristics

No single restaurant can satisfy all people and all tastes in Leesville and Fort Polk, but a new restaurant must have broad appeal if it is to succeed, and it must have some distinguishing advantage from other nearby offerings. For Leesville and Fort Polk consumers, these include:

• Family atmosphere. Of the various consumer markets in Leesville and at Fort Polk, the most broadly compatible restaurant type is family-dining. This category, while not a first choice for single soldiers, will have near-universal appeal among Leesville families, officer families, and Army civilians.
• Moderate price point. There is a limited market for upscale dining in Leesville, and the recent opening of the Booker-Lewis House restaurant is capturing much of this market.
• Alcoholic beverages. The availability of alcoholic beverages at a restaurant is important to most focus group participants. Alcohol service may also be critical to a restaurant’s financial feasibility.
• Entertainment. More important to the Army family (and less important to the community customers) is the availability of some kind of entertainment while dining or socializing.